If you had to stop using email for your marketing tomorrow, what would you do?

OK. No one's saying you have to 100% stop using email forever and ever. There is a place for it, when it's used sparingly and with your intended audience in mind.

But still. It's a worthwhile question to ask. Are you too dependent on the almighty email list?

You’ve hit that moment. You know it’s time to do something about your marketing. So what should you do?

You tried to run Facebook ads for a couple of weeks last year and they didn’t work. Why’s it so hard to get anything out of Facebook ads? Do you really even need to try?

This story is about that moment. That moment when you hear {or read} someone saying what you’ve been ‘thinking and feeling and experiencing.’ That moment is where real marketing happens. Because it’s not marketing.

The secret to making marketing that works for you is…it’s not about you.

As Amazon made the rejection rounds last week, cities throughout the nation were taking to heart the things that made them not a fit for the fabled HQ2. Rejection is tough. Why is it so hard to take a rejection and keep on keepin' on? Here’s why it’s so hard, and what you can do about it.

The hardest part about marketing isn’t the doing. It’s the deciding. Being confident about what you’ve decided to do. Not being weighed down by this nagging worry that you’re not doing it right.

You can get to the bottom of these worries. And you can be more confident about your marketing choices. Really.

If you have a business, you have a dream client. No exceptions. And for many business owners, defining your dream client can feel like a bit of a daring thing to do. Here's how to do it. And why your business depends on it.

You've written all these words about what you do. Words all over the place -- your website, your emails, your blogs...You try to tell people in real life, too. -- at events, on the phone, even at home. You talk and talk and talk.

And still, people don't get it. What's with all these people? It's not them, my friends. It's you.

Here's what to do.