Whatever you're marketing to the world, what if you thought about it from the perspective of the world asking you: "What should I know about you?"

This book is for anyone who's weighed down by the knowledge that you're meant to be doing something more or something different than you are; for anyone who is painfully aware of problems unsolved or art not yet created. Here are 40 of my favorite quotes, the ones that help spur me forward when the Resistance rises up.

You expect a lot of yourself and you're so excited to do big things. All that drive takes a lot of fuel. That's where this trifecta comes in: pressure; purpose; constraints. With the right balance of these three magical gems, you're all you know you can be. You're free from that awful nagging feeling that you could and should be doing more.