There's a tendency to believe that being in business, launching a nonprofit, or otherwise turning your ideas into something real, has to be hard. Of course there are things about it that are hard. But that doesn't mean we should ignore, eliminate, or underestimate the things that come naturally.

Developing a brand can feel pretty overwhelming to anyone who's launching or trying to grow a business, especially if you don't have marketing in your blood. Where do you start? You start with a brand platform. So...what's a brand platform?