I help EdTech startups hire the right marketing talent, build brands that drive growth, and generally get out of their own way.
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Positioning is the art of defining the product or service, what it’s designed to solve, who it’s designed for, and who cares enough about the problem and solution to want to buy it. Positioning is the strategic underpinnings of messaging, go-to-market strategy, and growth architecture.
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Messaging is defining and iterating on the actual language we use out in the world. It’s the words we use — in our marketing assets, sales conversations, and even in the product — to get our desired market interested in what we’re offering, moving them along the continuum from curiosity to consideration to action and decision. text goes here
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The go-to-market strategy is your marketing and overall growth strategy — the channels and tactics, distinct experiments, and necessary metrics to gauge progress and ROI.
Ongoing partnership includes reflecting on what we’re learning from go-to-market experiments to optimize positioning, messaging, and growth experiments.
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This is the organization’s capacity — in terms of people, processes, and systems — to pursue the go-to-market strategy.
Deliverables can include recommended tech stack, team structure, job descriptions, and other improvements to growth operations capacity.
Can expand to include initial screening of new hire candidates.
Wait. But what makes me qualified to do this? Head over to my story. Check out what I’ve been doing for the last 20 years or so.
Brands I’ve worked with in-house or as an external consultant…
